ABOUT

Being curious. Needing to understand problems. Not relaxing until some order is imposed onto chaos. Creating things I want to share.

These all came together when I started as a designer in 2007, and they've kept growing since.

I've worked across 0-1 startups, established SaaS platforms, multinationals and everything in between. Often at times of upheaval, when processes are up in the air and the work still has to move. So I'm as comfortable with ambiguity as with a steady setup, and I put as much into shaping how a team works as into the product itself.

Outside work: family, a small Greek dog, guitar, too many podcasts, and the ongoing emotional labour of supporting Leeds United. 🦚

I moved to Helsinki in summer 2026. I'm looking for roles with companies doing useful, interesting work, here in Finland or remotely. And always happy to meet good people.

How I work

Why before how

First principles thinking to get to bottom of a problem and always come back to "why?".

Embracing AI

AI as a thinking partner and workflow tool, not a shortcut. The practice is still developing and so is mine.

The Process That Fits

Not every job is the same so our processes shouldn't be set in stone.

Team Ownership = Investment

Teams and stakeholders who have a say in the solutions are happier and hungrier.

Low Ego & Firm Direction

Decisions are there to be challenged and rationale there to be justified, but have a strong voice and guide the team.

Pragmatism Over Perfection

The ideal circumstances don't exist so work with what you have (and try to improve it).

Design For Systems

Build modules that make a coherent whole, give us flexibility, and translate across teams.