Problems
Solved
Portrait
Portrait
Problems
Solved
Portrait

Paul Bamford

Paul Bamford

Paul Bamford

Senior Product Designer, recently moved to Helsinki. I work across the whole process, from figuring out whatโ€™s broken to building it. These days that often means prototyping in code and automating the repetitive bits with AI.

Senior Product Designer, recently moved to Helsinki. I work across the whole process, from figuring out whatโ€™s broken to building it. These days that often means prototyping in code and automating the repetitive bits with AI.

Case studies

Case studies

Staff buried in repetitive messages

Outcome
32% of messages auto-routed

Help hard to reach. Progress impossible to see

Outcome

18% reduction in repeat inquiries

Interpreting and deciding, one message at a time.

Outcome

78% adoption of AI assist

Simple schedule changes needed help from Customer Support

Outcome

~60% reduction in support tickets

Previous

Previous

Adidas

Deutsche Bank

GetYourGuide

Friday

Marley Spoon

Adidas

Deutsche Bank

GetYourGuide

Friday

Marley Spoon

Accenture

Nokia

Walmart

Sony

EE

Accenture

Nokia

Walmart

Sony

EE

Staff buried in repetitive messages

Outcome
32% of messages auto-routed

2021-2024

Help hard to reach. Progress impossible to see

Outcome
18% reduction in repeat inquiries

2024-2025

Interpreting and deciding, one message at a time

Outcome
3x faster to find the right template

2021-2024

Simple schedule changes needed help from Customer Support

Outcome
~60% reduction in support tickets

2019-2020

Previous

Adidas

Deutsche Bank

GetYourGuide

Friday

Marley Spoon

Accenture

Nokia

Walmart

Sony

EE

Make sense.
Build things.

MAKE
SENSE +
BUILDING THINGS

MAKE SENSE +
BUILDING THINGS

I've spent 18 years designing products at agencies, startups and scale-ups. Most of that time has been in healthcare, ecommerce and fintech, usually on tools people use all day at work.

I started out in front-end development, so I'm comfortable in code and happy to prototype when it helps. I'm from Leeds, spent 12 years in Berlin, and now live in Helsinki.

More on the About page. Or say hello on LinkedIn or by email.

eCommerce

FinTech & Banking

Retail

Travel

Customer Support

Healthcare

B2B SaaS

Consumer Apps

Marketplace

Design Systems

AI Workflows

eCommerce

FinTech & Banking

Retail

Travel

Customer Support

Healthcare

B2B SaaS

Consumer Apps

Marketplace

Design Systems

AI Workflows

Discovery
Discovery

I work with the people who are stuck, and the teams around them, until we agree on what's actually broken.

Delivery
Delivery

Small, staged releases that each work on their own, with an agreed way to know they worked.

AI
AI

Part of my everyday workflow, for research, early ideas, prototypes and automating the repetitive parts.

Design systems
Design systems

Built up while improving the product, and named the way engineers name things.

Technical
Technical

A front-end background, so I'm comfortable with constraints and happy to prototype in code.

More about me

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