
I've spent 18 years designing products at agencies, startups and scale-ups. Most of that time has been in healthcare, ecommerce and fintech, usually on tools people use all day at work.
I started out in front-end development, so I'm comfortable in code and happy to prototype when it helps. I'm from Leeds, spent 12 years in Berlin, and now live in Helsinki.
More on the About page. Or say hello on LinkedIn or by email.
I work with the people who are stuck, and the teams around them, until we agree on what's actually broken.
Small, staged releases that each work on their own, with an agreed way to know they worked.
Part of my everyday workflow, for research, early ideas, prototypes and automating the repetitive parts.
Built up while improving the product, and named the way engineers name things.
A front-end background, so I'm comfortable with constraints and happy to prototype in code.
More about me













